IBM is a globally integrated enterprise organisation operating in 170 countries. IBM serves a wide and diverse client base by providing innovative solutions to solve business challenges with an end-to ...

In a recent press release from IBM Watson, It is estimated that by 2020, there will be billions of terabytes of data produced every day (Source). Yet marketing and advertising professionals aren’t ...

Advertising workflow software company Mediaocean and business design partner IBM iX launched a blockchain consortium for the digital media supply chain, the companies announced June 19. The consortium ...

As part of the growing partnership between Facebook and IBM Commerce, IBM marketing cloud clients will be able to use the social network’s ad capabilities, such as Custom Audiences, in conjunction ...

The software uses AI to determine creative campaign elements to help drive engagement and conversion for a specific audience. It also aims to analyse campaign results based on creative and audience ...

International Business Machines Corporation IBM recently collaborated with WPP Plc WPP to introduce a new business-to-business (B2B) solution within the marketing industry. The collaboration aims to ...

WPP Open for B2B is powered by IBM's (IBM) watsonx AI and data platform to solve complex B2B marketing challenges IBM is the first user of the platform to accelerate its AI-driven marketing and ...

The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm Centerbridge in April finally has a name: Acoustic. Acoustic is starting out with a ...

LONDON, Oct 11 (Reuters) - Marketing chiefs feel overwhelmed by the growing volume of customer data on websites like Facebook and Twitter, and while they realise its potential value they consider ...