Fortunately, it doesn’t take much to wring value from AI. We just need to broaden our understanding of its capabilities, recognize its limitations, and follow a few best practices. AI can do amazing ...

As businesses increasingly explore AI solutions, one of the key questions is: Which type of AI delivers more value, generative or predictive? Both bring unique strengths, and choosing (or combining) ...

There is a new metric that directly links martech to company value. We're explaining why this is a strong alternative to current metrics. Why do we need a martech metrics? Well, the boardroom and ...

Frustrated by AI? How to Turn the Hype Into Real Results for Your Business At Gartner's annual IT Symposium/Xpo, analysts explain how to get value out of AI when most projects currently don't show any ...