Add Yahoo as a preferred source to see more of our stories on Google. Thankfully, there are a few key application techniques and tricks to ensure your scent lasts all day long, and we turned to a ...

The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ranks? Ahead, experts share the best way to apply perfume and cologne (a ...

Most of us have a go-to bottle of perfume we spritz on before a big date or important outing, but most of us don't really know how to apply perfume correctly, often left wondering why our signature ...

As with many things this season, the key to scenting lies in layering. Perfumer Sarah Horowitz tells us how to wear it well. Start in the shower. “Steam and hot water activate fragrance,” explains ...

You are probably applying your fragrance wrong. Apply it to your neck or chest. Don't rub it into your skin. Less is more. Fragrance is a bit of a conundrum for many. Much is misunderstood about it, ...

We’ve all been there: You enter an elevator, airplane or other confined space and your senses are immediately assaulted by an overpowering, eye-watering scent that, used more sparingly, might smell ...

A lot of women worry about wearing too much perfume. Your fragrance reflects your personality. Choose something that suits you and allow it to become a part of who you are. Sophia Grojsman is a senior ...