LEGO made a major impression at Star Wars Celebration, showcasing large-scale builds and immersive displays inspired by the Star Wars universe. This video highlights how LEGO went big for the event, ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The LEGO Group truly took the UN’s resolution to heart in the best way. On June 11, 2025, it put the planet in “play mode” by building incredible experiences in Boston, Berlin, London, and Shanghai.

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...