TL;DR: Lego Insiders can exchange Insiders points for the Mini Pokémon Center. Points are available to redeem from Feb. 27, ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Lego's education unit on Monday announced a new kit designed to use its signature plastic bricks to help kids better ...

Get saving your Pokédollars: you've got a month and a half before the first-ever Lego Pokémon hit shelves, and you'll need a ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

Pokémon Lego sets feature Pikachu, Eevee, Venusaur, Charizard and Blastoise and more. The sets have a hefty price tag though.

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...