It is the question thousands of holidaymakers ask themselves every day: Should I book a hotel break direct or through an agent? Powerful operators such as booking.com and hotels.com are hard to ignore ...

Photo Credit: Best Western CEO David Kong said his company works with online travel agencies but Best Westerns' member rates for consumers are 'gated.' Best Western / Best Western Hotels & Resorts ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

Photo Credit: Hilton's newest consumer marketing campaign was designed to stress the benefits of booking direct as a Hilton Honors member and stars actor Anna Kendrick. Hilton And today, more than two ...

SINGAPORE — Hotels in Singapore are stepping up efforts to book guests directly and cut down on commissions paid to online travel agents (OTA) even as the agents remain vital to the hospitality ...