For students entering an increasingly competitive job market, gaining real-world professional experience before graduation is ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

Londoners cruising for a parking space one day in 2004 got a surprise when they turned onto Belvedere Road — one spot was taken up by a Volkswagen Polo Twist carved out of ice. The car, conceived by ...

Opinions expressed by Entrepreneur contributors are their own. As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerrilla marketing secrets, and ...

When prospects call the Village at Chestnut Hills, an apartment community in Philadelphia, they have the option of being transferred to the front desk. They’ll actually be talking to the call center, ...

Timothée Chalamet was the first actor to be a host and musical guest on "Saturday Night Live." It's the latest stunt to promote "A Complete Unknown" to fans and the Academy Awards panel, alike.

The Boston City Council plans to conduct a series of workshops on guerrilla marketing to resolve problems the city encountered with two recent campaigns conducted there. The decision to conduct the ...

Guerrilla marketing, which traditionally includes attention-getting street-theater stunts and unorthodox tactics, was once the province of low-budget advertisers who couldn't afford traditional ...

Some of the biggest names in technology — including Amazon, Google and Yahoo! — share something in common: At least at first, they grew to become household names with little, if any, help from ...

Jay Conrad Levinson, author of Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (1998, Houghton Mifflin Co.), distinguishes between traditional and guerrilla marketing in ...