In the mid-2000s, businesses unleashed “a virtual tsunami of environmental marketing,” responding to increased consumer demand for products and services perceived to be environmentally friendly, or ...

Brands recognize that consumers value sustainability and continue to promote the green and eco-friendly qualities of their products and services. In fact, a recent study found that, on average, three ...

February 7, 2023 - Market demand for environmentally sustainable offerings has steadily increased in recent years, prompting companies across industries to ramp up marketing efforts focused on ...

Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...

Sustainability in marketing and advertising has become a focal point as both consumers and companies strive for a more eco-conscious future. With increasing environmental concerns, modern consumers ...

In today's increasingly environmentally conscious world, businesses are striving to align themselves with sustainability and eco-friendly practices. However, the use of certain green marketing terms ...

CHICAGO (WLS) -- More and more people want to be good stewards of the earth by being green and more sustainable. But despite their best efforts to research and stay informed, it's easy to fall victim ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Sales of packaged goods advertised as environmentally and socially conscious have been rising. Over the past year, consumers plunked down $73 billion for products described as sustainable. The federal ...