Like many entrepreneurs, I rely heavily on word of mouth and strong references to get new clients for my business. Positive client feedback helps demonstrate credibility and strong results. While it’d ...

Forbes contributors publish independent expert analyses and insights. I write about leadership, entrepreneurship, and parenting. Raving fans. We all want them. The recipe, of course, is to do great ...

I recently asked a marketing director about customer testimonials on his company website. He openly said, "The testimonials aren't real, I made them up. Everybody else does it, so why can't we?" My ...

Testimonials are “earned” admirations from customers based on their use of a service or product from a particular brand. You have probably seen text-only testimonials on official company websites of ...

We’re excited about the SEC’s updated ruling on advisor testimonials. If you’re an RIA, you’re now able to capture your clients’ advocacy in written or video format. These testimonials will be used in ...

Employee testimonials are a great way for a business to attract new talent and customers. When people are happy at work, it shows in team morale, productivity and consumer satisfaction. If you are ...

In fact, given Americans’ increasing reliance on others’ opinions when buying everything from lipstick to enterprise-level software, testimonials may be more important than ever. Here’s how you can ...

As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we ...

Yes, we're focusing on marketing again. You see, several of my new clients have come out of winter with empty sales funnels. So, my mind has been focused on marketing construction services. Since ...

Adding this single element to your website can multiply your profits–and get your customers selling your products for you. Answering that question is one of the most fundamental tasks your website ...