Humans are hardwired to want things -- now. It’s called instant gratification, and it’s a powerful force. It can make people convert, as long as you’re doing the right things. But do you know how to ...

In a time where almost anything you could want is just a tap away—AI-powered answers in seconds, groceries delivered within the hour, endless content streamed instantly, and real-time validation ...

We live in a society that believes in immediate gratification. Buy something on Amazon. Get it within two business days, sometimes even less. Many of us can remember a time when buying something from ...

It's no surprise that in our modern day and age, we're all slightly obsessed with fulfillment delivered at a moment's notice... and on a silver platter, no less. But, could this reliance on immediate ...

Instant gratification is a curse and a blessing. The digital era that we live in has fostered a desire for satisfaction and fulfillment at our fingertips. While this can just be seen as yet another ...

The members of Generation-Y have the “gotta have it right now” mindset. Growing up with technology has made us dependent on the idea of always being connected. Information, entertainment and ...

Emilie Le Beau Lucchesi, Ph.D., is a freelance journalist who regularly contributes to Discover Magazine. She reports on the social sciences, medical history, and new scientific discoveries. View Full ...

The Economic Survey clearly underscores the critical role that manufacturing and exports will continue to play in driving ...

Deferred gratification: The ideological principle which encourages individuals and groups to postpone immediate consumption or pleasure in order to gain an enhanced return at a future date. It took ...

Amazon launched Amazon Prime in 2005. At the time, a membership plan that promised unlimited, free two-day delivery was completely revolutionary and it raised the bar for all retailers. But today, ...