FAR OUT: Graff is stargazing with an unconventional ad campaign that sets its latest high jewelry collection against a backdrop of the aurora borealis. The campaign, “Galaxia,” was shot using ...

Given 5.85 carats of diamonds to play with, most watch companies would line them up perfectly along the bezel, cover the dial and set them in rows on the bracelet links. Not Graff. Founded in 1960 as ...

Earlier this month, during Paris’s haute couture week, passers-by might have noticed a glorious yellow glow emanating from a Rue Saint-Honoré vitrine. The high jewelry presentations were underway, and ...

Until recently, however, the brand preferred to fly under the radar, selling mega-diamonds to captains of industry and kings and queens of state without shouting its name too loudly. The opening last ...

The rare Graff diamond, which a devoted husband purchased for his wife during their marriage, will be auctioned off at Sotheby's later this month.

Laurence Graff, OBE, is known for procuring the most amazing diamonds on earth—legendary beauties that his jewelers turn into some of the most magnificent, and expensive, jewelry in existence. But ...

You’ve found the dress, picked your shoes and decided on whether or not a veil is for you. So, the next important sartorial decision on every bride’s checklist will be how best to accessorise. And ...