Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. If you’ve ever taken advantage of an email signup coupon only to ...

Shopify is a powerful tool online retailers can use to build and grow their businesses. In addition to Google Analytics (if set up), Shopify Analytics has powerful reporting to help direct-to-consumer ...

In today’s hyper-competitive e-commerce landscape, gaining a competitive edge is not just about selling quality products- it’s about knowing what to sell, when to sell, and how to scale effectively.

This guide was first published on May 21, 2020. It was updated to include new information on February 4, 2022. Optimizing your Shopify online store for Google, Bing and other search engines is ...