You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Google AdWords has added a feature that lets you sign in with one account and quickly switch between different AdWords accounts without using the MCC (My Client Center). Google is calling it "multiple ...

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...

Google announced some major improvements to the AdWords features for professional advertisers who manage client accounts, also known as the My Client Center (MCC). Now MCC account holders can do ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

You may be asking yourself this very question, and if so, your motivation may be coming from two concerns: you lack the time to run a campaign, and your Google knowledge is mediocre at best. These are ...

Google unveiled the new AdWords at the Google Performance Summit taking place in San Francisco. Changes to the platform are part of a year-long project, and a reaction to shift in consumer consumption ...