A Google VP explains why ads make sense in AI search but not Gemini — yet

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Google search ad clicks hit five-year high as Q4 spend rises 13% – Report

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
Bleeping Computer

Google confirms AI search will have ads, but they may look different

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.
Engadget

Google is making search ads more and less avoidable

Google is tweaking how sponsored results will appear in Search. Going forward, it will group any text ads on the Search page into a "Sponsored results" section that will appear at the top of the ...
Marketing Dive

Google’s full-stack AI approach drives Q3 search, YouTube ad revenue gains

Alphabet delivered its first-ever $100 billion quarter in Q3, a revenue milestone that signifies that the company is “firmly in the generative AI era,” CEO Sundar Pichai said on an earnings call. The ...