When firms go global they have multiple options, they can export from their home market, they can develop relationships with local firms and start up franchises or joint ventures, they also can direct ...

Nigeria’s indigenous rice varieties, including Ofada, Igbemo, Abakaliki, and Ekpoma rice, possess unique characteristics that make them valuable beyond local markets. While these varieties are ...

In our interconnected world, business globalization is crucial for growth. Companies are expanding globally to reach new markets, diversify and access global talent. As a seasoned business ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

Adlook, a next-generation brand growth platform, today (24th January, 2024) announced the appointment of Jakub Kossut as Global Vice President of Market Entry Strategy. In this role, he will oversee ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...