Alix Earle is taking her signature “get ready with me” to the next level. The 25-year-old social media star is expanding her ...

Alix Earle is inviting guests into her dressing room. The leading social media personality (and recent “Dancing With the ...

From a hair-straightening brush to a reusable makeup eraser, lifestyle expert Melissa Garcia joins TODAY’s Jenna Bush Hager and guest co-host Dwyane Wade to share what’s inside the Shop TODAY “Get ...

A mom who was shamed for posting videos of her 6-year-old daughter’s GRWM (“Get Ready With Me”) routine says the criticism is “ridiculous.” “I don’t understand the hate that little girls and teenagers ...