ICSC Study, “Gen X: The Overlooked Generation With Outsized Impact,” Reveals Gen X is the Forgotten Generation Retailers Can’t Afford to Ignore New research emphasizes why brands should fight for Gen ...

Early research on Generation Z found that while they make up about 25 percent of the U.S. population, their spending power was substantial. But new data shows that as these digital natives are ...

Navigating employee requests for reasonable accommodations and leaves based on disabilities have always been difficult for employers, but doing so has become more prevalent and challenging than ever.

With nearly 41 million members of Gen Z eligible to vote in the 2024 election, they could have significant influence on the election. That is, if they take a time-out from TikTok to register and turn ...

As Gen Z becomes a leading force in culture, advocacy and the workforce, companies must understand how to create meaningful connections with a generation defined by conviction and action. Their sense ...

Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy. Gen Alpha (those born 2010-2024) wield ...