Game studios are increasingly using AI tools, yet more than half of industry professionals now say generative AI is hurting ...

With AI helping tackle these time-consuming processes, teams can iterate on core gameplay loops more rapidly and with greater ...

The lack of AI use in GTA 6’s development “makes sense” from a timeline perspective, as one Reddit user points out. Much of ...

More than half of video game developers are adamant that generative artificial intelligence is a detriment to the industry as a whole.

Overall, 36% of the game developers surveyed used generative AI (828 people), with "business professionals" and "upper ...

TL;DR: A Google study reveals 97% of game developers acknowledge generative AI is transforming the industry, with 87% already using AI Agents for dynamic NPCs, gameplay balancing, and content ...

Game Development As Ubisoft struggles to get games out the door, it's investing even more into generative AI Gaming Industry 'We will f*ck up': The publisher of Against the Storm and Manor Lords is ...

Rumors that Chinese gaming giant NetEase is ditching generative AI and taking a hostile stance against it are greatly exaggerated, it turns out.

Microsoft is driving the take up of generative AI tools but even its own game developers, such as Zenimax Online Studios, are ...

Mohsen Baqery is a Guide Staff Writer from Turkey. With a passion for gaming that borders on obsession, Mohsen thrives on guiding fellow gamers through the most challenging obstacles while exploring ...

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...

The Game Developers Conference's 2026 State of the Game Industry survey covers several areas, including the controversial use of generative AI in game development.