Microsoft’s first cloud-based game streaming service could be its first crack at ads in Game Pass.

Microsoft could soon launch its rumored ad-supported tier for Xbox Cloud Gaming, with notices already appearing prematurely ...

There are hundreds of games playable via Xbox Cloud Gaming currently. However, people need to subscribe to Game Pass to ...

Currently, Microsoft’s long-running Cloud Gaming service is limited to players who have a Microsoft’s Game Pass subscription.

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

In Brief: Avalanche Invests in BigAds: Avalanche blockchain invests $140,000 in in-game advertising network BigAds to advance its technology and expand its influence. Performance-Based Grant ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

New Game+ Showcase launched as a creator-led alternative to the increasingly ad-saturated circuit of game events—an attempt ...

Dutch advertising self-regulator Stichting Reclame Code has partially upheld a complaint against My.Games regarding in-game purchases, and how information about them is shared with users. The ...