I’m Erik Huberman, and I’ve built businesses off both sparks and systems. The sparks feel great. The systems pay the bills. My take is simple: without a real funnel, viral wins fade into silence.

What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023. Remember the quote of debatable origins that goes something like this (I’m paraphrasing), "I ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...