As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

New York, Nov. 11, 2021 — Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released New Visitor Analytics, which allows marketers to make better, faster ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Now that artificial intelligence is leading tech developments, marketers are keen to experiment with it for various use cases. Progress might seem slow to anyone who witnessed the initial surge of ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

You'll learn the basics of how to use Google Analytics 4's powerful new business intelligence engine, the Explorations Hub, to generate funnel, path, and cohort analyses of your data. Discover how to ...

Funnel, the Stockholm-based startup that offers technology to help businesses prepare — or make “business-ready” — their marketing data for better reporting and analysis, has closed $47 million in ...