Southwest's new boarding system prompts mixed reactions from passengers on day one.

Southwest Airlines replaced open seating with assigned seats after more than 50 years.

The Dallas, Texas-based carrier transitioned from its longtime open seating system in keeping with competitors like American, ...

Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...

Southwest Airlines passengers are making their final boarding-time scrambles for seats as the carrier prepares to end its ...

LAS VEGAS (KLAS) — Southwest Airlines saw more than 21.8 million passengers coming in and out of Las Vegas in 2025, one of ...

Southwest Airlines has officially ended its longtime open-seating policy, marking a major shift for the carrier as its final ...

Southwest has officially switched to assigned seating, ending open seating as the airline continues to remake its once-distinctive business model.

Southwest announced in 2024 that it would end its iconic open seating policy in favor of traditional assigned seats and a ...

The carrier has claimed that its customers prefer the new policy, despite some pushback.

Southwest’s five-decade-long era of open seating ended on Tuesday.

The introduction of assigned seating comes with other changes such as the addition of premium seating options and a new ...