Next-Gen Marketing Mix Modelling (MMM) represents a leap forward from its predecessor, overcoming limitations and capitalising on data science advancements. However, in order to implement it ...

Traditional analytics methodologies of evaluating campaigns are fast becoming obsolete. The human eye - scanning Excel sheets that rank best and worst performers - is being replaced by AI tools that ...

Meta lost in court against French ad-tech champion Criteo, and it will now have to grant better access to its inventory. Meanwhile, France’s data protection watchdog, the CNIL, just deemed Google ...