For the last few years, Fender Custom Shop's Principal Master Builder Yuriy Shishkov has impressed us with stunning guitar creations like the Kodak-inspired Studioliner, the Fabergé-tastic Coronation ...

Fender has introduced an online tool that allows musicians to customize a new build to match their individual needs, and then have it built and shipped out within a month. Players can choose from a ...

Fender, a famed pioneer of the electric guitar, is now allowing musicians to customize their instruments in more ways than ever before– or at least for a lower price point than they could via its ...

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