Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...

A new analysis of political advertisers found that the platform profits from ads that include deepfakes and other content prohibited by its own policies. Recent Meta ads have included fabricated ...