Across Asia, a new storytelling phenomenon has reshaped the way audiences watch and connect. The short-form drama model, which is comprised of ultra-short, serialized dramas designed for vertical ...

400+ titles and five mini-drama initiatives to advance its "long + short" strategy Strengthens IP monetization with the content-driven e-commerce platform AI-powered tools to elevate viewing ...

Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare ...