Many of our choices are swayed by subtle cues or so-called “nudges” from the environment. A well-known example of this phenomenon includes the layout of a cafeteria or supermarket. Placing an item at ...

DoorDash added a 'tip nudge' feature in June, which reminds customers to tip. It's the latest example of how common tip requests have become for food delivery. Some gig workers say their base pay is ...

In a pre-registered experiment, Tatiana Celadin and colleagues compared the effects of seven "nudges," messages designed to promote prosocial behaviors: reminding posters of descriptive norms, ...

Developed by the American economist Richard Thaler in the late 2000s, the theory behind «nudging» theory is based on the principle that our choices are not only determined by our ability to reason, ...

Throughout the pandemic, many governments have had to rely on people doing the right thing to reduce the spread of the coronavirus — ranging from social distancing to handwashing. Many enlisted the ...

It’s been 15 years since a particular concept of behavioral science went mainstream. “Nudge theory,” the notion that our behavior can be successfully influenced through “soft” interventions, has ...

Imagine removing a branch of the U.S. government, say the Supreme Court. What are the myriad ways that such an upheaval might reshape people’s lives? Policy makers and researchers probably would want ...

Emi Brennan is a fourth-year undergraduate leading an initiative to make plant-based options the default at department ...

Stuart Mills does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...