Add Yahoo as a preferred source to see more of our stories on Google. For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital ...

Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.

On Thursday, Variety's Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, television, video gaming and fashion industries. The ...

With Disney+ and Hulu set to merge in 2026 — and Hulu’s standalone app going away — Disney is reshuffling the marketing leadership of its entertainment division. Asad Ayaz, appointed as the first ...

Variety’s Entertainment Marketing Summit returns April 24, providing an opportunity for studio heads, stakeholders and marketing officers to discuss their work — and wider industry trends — during a ...

The health care industry, like many others, has traditionally relied on tried-and-true conventional, one-way marketing tactics. However, that strategy is no longer enough to break through to consumers ...

Variety has added additional programming to its 2025 Entertainment Marketing Summit, Presented by Deloitte, on April 24 in Los Angeles. Jennifer Storms, Chief Marketing Officer, NBCUniversal ...

Today, Variety announced the initial programming slate for the 2025 Entertainment Marketing Summit, presented by Deloitte, on April 24 in Los Angeles. The summit will identify the best opportunities ...

Disney is shaking things up in its marketing division as it prepares to fully integrate Hulu into Disney+, with chief brand officer Asad Ayaz and Entertainment Television marketing president Shannon ...

BEIJING - DMG Media beat out strong competition to win a pitch for TCL's entertainment marketing business from incumbent agency Charm Advertising, also the client's CCTV-related media buyer.

On Thursday, Variety’s Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, television, video gaming and fashion industries. The ...