Exclusive: The Most Interesting Man in the World Jumped When Dos Equis Asked Him Back

The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole ...

After a Decade, Dos Equis’ Original Most Interesting Man in the World Returns

Dos Equis announced on Friday that it is reviving one of advertising’s most recognizable characters, announcing the return of ...

Dos Equis brings back ‘Most Interesting Man’ as it tries to revive slumping beer sales

After a 10-year pause on the beloved character, Dos Equis premiered a new 60-second ad with “The Most Interesting Man” during ...
American Craft Beer

“Most Interesting Man” Beer Ad Returns As Dos Equis Sales Drop

For Heineken USA, Dos Equis’ parent company, the return is a calculated bet on brand storytelling in a fragmented market. In ...

The return of the Most Interesting Man in the World

For actor Jonathan Goldsmith, the role made him an overnight success—at age 68 ...

Dos Equis brings back the most interesting man—and bets nostalgia still sells beer

Dos Equis is reviving its most iconic campaign, bringing back Jonathan Goldsmith and a familiar catchphrase. The Most Interesting Man is set to make a return to television.
PRIMETIMER on MSN

Is the new Dos Equis guy the same as the original? All about the 'Most Interesting Man in the World' as iconic persona returns online

Jonathan Goldsmith is back as the Most Interesting Man in the World in a new Dos Equis commercial.

Dos Equis Brings Back the Most Interesting Man in the World

Jonathan Goldsmith, now 87, returns to a beer business that has changed plenty since his last appearance for Dos Equis.

Tom Brady and Gabrielle Union Toast the Return of Dos Equis' Most Interesting Man on Miami Sailgate (Exclusive)

Dos Equis hosted their Sailgate ahead of the College Football National Championship between Indiana University and the University of Miami on Jan. 19 ...
Food Dive

Why Dos Equis revived the Most Interesting Man amid category headwinds

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the ...
The Independent on MSN

Dos Equis revives its 'The Most Interesting Man in the World' campaign

He’s back! Dos Equis revives its ‘The Most Interesting Man in the World’ campaign - Some 83 percent of people who saw Dos Equis’ original Most Interesting Man in the World ad campaign wanted it to ret ...

Dos Equis revives ‘Most Interesting Man’ ads as beer sales struggle

Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around ...