AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness before enabling it.
Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.
Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more. Google ...