The use of email-tracking technology is drawing heightened regulatory scrutiny and has become a growing target of litigation. For many ...

On 12 June 2025, the French data protection authority (CNIL) launched a public consultation on a draft recommendation regarding the use of tracking pixels in emails. This recommendation roughly ...

An Arizona state court dismissed a lawsuit against H&M claiming that it violated Arizona's privacy laws by installing tracking pixels in its marketing emails. The class action was brought under ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and ...

Email marketers won a legal victory last month when a federal judge threw out a class-action suit that accused a California retailer of collecting information through email tracking pixels. The ...

H&M was represented by Fox Rothschild attorneys Odia Kagan and Philip Abbruscato. The firm predicted in a news release that the decision would "set a crucial precedent for similar cases" brought under ...