New approach focuses on fixing the operational and technology failures that cause customer dissatisfaction You don’t ...

In today’s competitive business landscape, entrepreneurs constantly seek ways to enhance customer experience to drive business loyalty. Understanding and prioritizing customer needs is paramount to ...

When Autodesk transitioned into a subscription-only software company a few years ago, it was not just about changing its business model. The move also required the design and engineering software firm ...

Anna Convery-Pelletier is CMO at Jumio, a provider of automated, AI-driven identity verification, risk assessment and compliance solutions. In today’s competitive landscape, where every interaction ...

Abbott and Alderson first introduced the concept of customer experience in the 1950s, and since then, many numerous models, articles and numerous scientific titles have been published. Creating a ...

You may not have realized this, but we’ve all experienced gamified customer experiences. Whether you log in daily to Duolingo to keep your language learning streak ...

Forbes contributors publish independent expert analyses and insights. Innovation. Entrepreneurship. Culture. A driving force determining business success in today’s market is the quality of ...

Whereas large language models (LLMs) attracted consumers well before enterprise users, SaaS platforms are driving the use of embedded AI agents to improve employee experience and productivity. AI ...

Experiences are, at their core, emotional for customers. Whether it’s the frustration of being stuck in a middle seat on a long flight, the excitement of waiting hours to taste a special meal, the ...