Sometimes dubbed the 'pleasure chemical', dopamine is often wildly misunderstood. Nikolay Kukushkin delves into what the much ...
The “dopamine loop” fuels endless scrolling and online shopping by triggering brain chemistry, but simple strategies can help ...
These feel-good activities aren’t just fun—they also support brain health and emotional well-being.
According to their latest research, dopamine gets an assist from the neurotransmitter acetylcholine after mice struggle for a ...
For decades, dopamine has been celebrated in neuroscience as the quintessential "reward molecule"—a chemical herald of pleasure, motivation, and reinforcement. In popular understanding, higher ...
Picture this: you wake up in the morning and feel like you own the world. You are full of energy and positivity. And you ...
New Peroni Nastro Azzurro winter ad campaign launches, marking its first ever global festive campaign since the brand’s ...
Researchers used fruit flies to uncover genes that regulate both dopamine levels and sleep. By screening pigmentation-related genes, they identified conserved genes that alter dopamine synthesis and ...