In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

Chipotle's all-digital Boorito promotion is a sign of how much the pandemic has disrupted the fast-casual chain's marketing efforts. Since 2000, Chipotle ran the burrito-themed costume contests at its ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Promotion is a key tool used to deliver information about a product or service to consumers and the public at large. At the start of a marketing communication strategy, the first level involves ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

While other retailers launch competing sales around Amazon’s Prime Day in the hopes of riding the ecommerce giant’s coattails, for Bookshop.org, Amazon’s annual sale event highlights bigger ...

Do you want to reach your customers online? Digital marketing enables you to deliver marketing messaging to your ideal customers on a variety of platforms online. In this guide, we’re going to look at ...

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of ...

The world’s top brands have started investing in digital trade promotion and are eager to partner with merchants that can run hyper-personalized, data-based marketing campaigns to promote their ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...