Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer sufficient.

Performance Max (PMax) campaigns are promoted by Google as AI-powered tools that optimize everything for you—just launch and forget. But they can come with serious limitations. While the following ...

With a campaign total budget option, advertisers set the full spend upfront, which can’t be changed, and daily spend adjusts ...

Adtech company Fluency automates the process by which agencies and brands run digital ads. It provides a streamlined workflow to manage campaigns across Meta, Google, TikTok, and more. The startup ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

Bloomfield, Conn.-based Cigna International’s new health insurance ads — aimed at global travelers — represent the insurer’s first solely digital ad campaign, Campaign Magazine reported. “Cigna, ...

January 07, 2026 - PRESSADVANTAGE - Infintech Designs, the digital marketing agency, has earned the Google Partner ...

To win in 2026, Republicans must out-strategize, out-target, out-create and out-maneuver Democrats digitally. The GOP ...

As digital media continues to evolve at pace, Scroll Media Managing Director Jane Ormsby outlines the trends she believes ...