A multi-channel campaign is one that uses multiple channels to reach customers, such as email, social media, and print. An omni-channel campaign takes this a step further by creating a seamless ...

I’ve been discussing the topic of customer experience (CX) with quite a few companies, and have been repeatedly drawn into the omnichannel vs. multichannel debate. The first aspect people often ...

Customer preferences are constantly shifting with the evolving landscape of technology. Customers now expect interactions with companies across diverse communication channels, including phone, chat, ...