Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Divya Malhotra, director of analytics and innovation at Connecticut-based Stamford Health, spoke with Becker’s Hospital Review about deploying data to clinicians and seizing the power of descriptive ...

When you use the statistical analysis features in Excel, you are leveraging one of the most powerful tools available for data manipulation and interpretation. Excel is not just a spreadsheet ...

Let me be upfront: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,” but actual cold, hard statistical practices. Joking aside, I’m ...

Microsoft Excel’s Data Analysis Toolpak is an invaluable add-in for those who require complex statistical or engineering analyses. This powerful feature allows users to execute a variety of data ...

Evolution of germline BRCA1/2 testing practices: A five-year comparative analysis among oncology providers and patients. This is an ASCO Meeting Abstract from the 2024 ASCO Annual Meeting I. This ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...