Add Yahoo as a preferred source to see more of our stories on Google. Close up on a boy dressed as sherlock holmes and looking through a magnifying glass surrounded by other children and adults also ...

All advertisements aim at persuasion. For example, imagine that Brand X cola claims to be the most refreshing drink. Simply stating this isn't very convincing, so a Brand X advertisement features a ...

You have probably watched Robert Downey Jr. doing some really impressive mathematical calculations and spinning some shrewd logic to catch some bad guys in Victorian London. That is, if you’ve seen ...

Using two newly developed types of reasoning tests, a team of researchers at UCL and UCLH has identified key brain regions that are essential for logical thinking and problem-solving. The results will ...

We often express our thoughts in words to communicate ideas, present arguments or make decisions. But what format and structure do these thoughts take in the brain? In the fields of philosophy, ...

A team of researchers at UCL and UCLH have identified the key brain regions that are essential for logical thinking and problem solving. The findings, published in Brain, help to increase our ...