From today (13 May) 8 million packs of the cow-fronted processed cheese will be rebranded as ‘Dareylea’ as part of a campaign to give greater purpose to the brand’s long-term positioning, ‘Feed the ...

Dairylea has revamped with a new recipe and packaging designed by Holmes & Marchant. The new design was created in a ‘child-like’ style, featuring a meadow to build on the natural positioning, with a ...