MarTech on MSN

The retail visibility gap most DTC brands still miss

AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers ...
GovCon Wire

Aydin Mohtashamian Named Kagwerks & DTC North America President

Defense tech veteran Aydin Mohtashamian is named president of Kagwerks and DTC North America, bringing over 20 years in C5ISR ...

Slingwave Brings AI-Powered Unified Measurement to eCommerce and DTC Brands

Today at CES, Slingwave unveiled its unified, AI-native platform for growing eCommerce and direct-to-consumer brands that helps marketers make the right spending decisions to grow ...
MM&M

Are pharma’s DTC platforms actually creating engagement with patients?

Pharma’s direct-to-consumer platforms are having a moment in 2025. Building off the debut of Eli Lilly’s LillyDirect and Pfizer’s PfizerForAll offerings, Novo Nordisk unveiled NovoCare earlier this ...
Awful Announcing

ESPN DTC platform won’t be universally available through authentication at launch

The countdown is on to the ESPN DTC launch in just two weeks on August 21st. And ESPN is stacking its platform thanks to new deals with the NFL and WWE. But now comes the hard part – figuring out just ...
Marketing Dive

How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy

While direct-to-consumer (DTC) is no longer seen as the marketing panacea it once was — especially during the peak pandemic period — the sales channel can still be useful to CPG marketers as part of ...