Through this reveal, DS Automobiles is unveiling a new naming philosophy. «N°» because it represents the standard way of writing “number” in French, embodying elegance and timelessness. In addition, ...

This year marks the 70th anniversary of DS, the French premium car brand spun-off from Citroen in 2014. DS has been teetering on the edge of “why bother?” since then, with a range of cars a long way ...