Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

In a competitive economy, retaining customers requires creative, personalized strategies. Here’s how small businesses can ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

A significant number of organizations have developed and expanded customer loyalty programs in order to reward customers with products, services or special prices in exchange for their business. The ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

“When a homeowner knows you care about more than just their money, they’ll be much more likely to stay committed to your company.” Summer months are the peak season in the HVAC world, and it means ...

TORONTO, Ontario--(BUSINESS WIRE)--RewardOps, a subsidiary of CORA Group, is a Software as a Service (SaaS) engagement platform that builds, tracks, and streamlines loyalty programs. RewardOps advises ...

Customers aren’t interested in having an arm’s length relationship with your company. They want to forge a deeper connection with your brand. I’ve found you can offer them the engagement they crave by ...