In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

Today’s current business climate is one of unprecedented change and a seemingly endless need for adaptation. The organizations which are charging forward and thriving—and the ones who will continue to ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

PHILADELPHIA--(BUSINESS WIRE)--Predictive customer analytics company Theta today released its updated analysis and Customer-Based Corporate Valuation® (CBCV) of U.S.-based online eyewear retailer ...

AI-enhanced prescriptive analytics is no longer optional — it’s the strategic engine behind real-time decisions, optimization and competitive edge in 2025. The world generated 181 zettabytes of data ...

Nordic electronics retailer Elkjøp is revolutionizing its digital customer journey by leveraging Artificial Intelligence (AI)-powered experience analytics from Contentsquare, enabling the company to ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Today, most of the organizations are recognizing the advantages and profitability of outsourcing data analytics services. Sometimes, lack of skilled human resources and expertise drives the companies ...

Chris McGee gives his expert analysis on how financial institutions can improve branch value through a series of advanced ...