They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

On May 27, Bank of America is replacing Preferred Rewards with BofA Rewards. See who gets bigger credit card bonuses -- and ...

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

United Airlines Holdings Inc. is overhauling its loyalty program, offering more benefits to customers who carry the airline’s ...

WASHINGTON -- Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

Explore how loyalty programs are evolving into critical revenue engines, focusing on customer retention, data utilization, ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes ...

By partnering with Eagle Eye, Wakefern’s marketing teams gain the ability to design, launch and optimize loyalty and ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

Bank of America Corp. is broadening the scope of its rewards program to encourage customers to do more business with the ...

Opinions expressed by Entrepreneur contributors are their own. With the skyrocketing cost of customer acquisition, it makessense to focus on retaining and up-selling current customers. Itcan cost as ...