A customer relationship management, or CRM, system uses a database to accumulate information about business prospects and customers, including product needs and purchasing history. Various businesses ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Keep reading to find out all about the complete history of CRM and what the tools of today owe to ...

Lexus aftersales ‘consultants’ in the UK are being given a taste of the luxury living enjoyed by their customers. Dealership staff are being pampered at top class hotels as part of a programme to ...