The sooner an organization realizes this as an architectural imperative, the sooner they will be able to capture the ...

The digital revolution has thrown business into an information age gold rush, characterized by a relentless pursuit of informed, data-driven strategies that maximize ROI. Intent data is at the ...

The notion that a consumer would seek retail product recommendations from their bank might have seemed far-fetched a few years ago, but banks now want to play a central role in helping consumers make ...

Personalization has become a top priority for organizations seeking to deliver differentiated customer experiences and drive commercial results. In 2025, the marketing budget allocated to ...

Terms like “customer-focused” and “customer experience” have become trendy, but they are also often used as a catch-all when building or denoting corporate culture strategies. Brands stand to benefit ...

In this special guest feature, Rachel Wolan, Vice President of Product at Euclid discusses what predictive analytics is really about: helping retailers forecast intent. If we can make smart, ...

Using intent data to gain a better understanding of your audience is fast becoming the future of B2B marketing. One of the main barriers when it comes to utilising intent data is that it’s hard to ...

SAN FRANCISCO--(BUSINESS WIRE)--T-Mobile (NASDAQ: TMUS) and OpenAI have forged a groundbreaking multi-year agreement that will revolutionize the customer experience and reset customer success ...