When I finished my study as a professional certified coach (PCC) — my niche being leadership, communication and business — I started revisiting various aspects of marketing that keep the consumer at ...

In today's experience-first economy, where relevance must be instant and privacy must be absolute, customer intelligence is undergoing a profound transformation. Enterprises are no longer satisfied ...

I'm a digital marketer with experience in search marketing, direct marketing & data management, HR outsourcing, CRM technologies and publishing. I've been involved in digital since 2000. Do you know ...

"The key is to set realistic customer expectations and then not just to meet them, but to exceed them—preferably in unexpected and helpful ways." ~ Richard Branson Customer Satisfaction Survey Concept ...

Billions are wasted on dashboards and data collection. True journey intelligence comes when leaders turn insights into real-time action. Picture this: You're sitting in a strategy meeting where ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

Financial services brands are at a crossroads. The industry is shifting from tradition to innovation, causing many organizations to rethink the way they connect with customers. But many leaders, ...

Inbound marketing and customer relationship management platform HubSpot Inc. today introduced Breeze, the company’s artificial intelligence. It underlies the entire customer solution for go-to-market ...

Having consulted with a wide range of companies and CEOs on business growth strategies, I’ve had the privilege of witnessing the transformative power of competitive intelligence firsthand. This ...

Using data to make business decisions is no longer a luxury; it’s an expectation. For companies looking to grow and gain a competitive advantage, the best business intelligence strategies have become ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...