The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

C3.ai's management spends a large portion of its revenue on customer acquisition, which is concerning. At last count, every dollar of its revenue was spent on SG&A expenses. As the company switched to ...

SAN DIEGO & LONDON--(BUSINESS WIRE)--SimplicityDX, the edge experience company, today announced new research showing that escalating customer acquisition costs are impacting e-commerce profitability ...

Inbound marketing with magnet attracting people, sketch outline vector illustration isolated on white background. Promotion in social networks and customer acquisition. With two decades of experience ...

DraftKings (NASDAQ:DKNG) rose sharply in postmarket trading after reporting Q3 results and issuing its full-year outlook for 2024 and 2025. Revenue increased 13% year-over-year in Q4 to $1.39 billion, ...

IRVING, Texas--(BUSINESS WIRE)--As companies increasingly turn to AI-powered customer service to reduce costs and increase efficiency, they risk alienating a large portion of their customer base if ...