Two very different reasons why I appreciate living in Ann Arbor popped up recently. One concerned the announcement of winners of the Guggenheim Fellowship. This year's competition drew nearly 3,000 ...

Heineken will collect the prestigious Creative Marketer of the Year award at adland’s big show, the Cannes Lions, this year. The company, which has in excess of 250 brands globally, has a history of ...

Suppose you are searching for a new approach to a pesky but important creative problem. You're casting about for any sort of hint, or even the whisper of a hint, as to what you might do. Scrounging ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...

Most of us are fascinated by creativity. New ideas in science and art are often hugely exciting – and, paradoxically, sometimes seemingly “obvious” once they’ve arrived. But how can that be? Many ...

Forbes contributors publish independent expert analyses and insights. I write about how creativity and communications accelerate success. Jul 24, 2024, 02:21pm EDT Creativity is more important than ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...