A new study conducted by the Center for Campaign Innovation argues that creative testing isn't a luxury -- it's a necessity.

July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

Reports of direct mail’s death have been greatly exaggerated. While it’s true that the amount of direct mail marketing has decreased over time, this is primarily because the United States has ...